Grace Kim

Hey! Nice to meet you. I’m Grace :)

I’m looking for career opportunities where I can make a strong difference in customer experiences through brand and innovation

Hi I’m Grace, an ex-fashion designer, UX/UI dabbler, international trade geek, curious multipotentialite, and strategist.

My background is unconventional - I studied international trade/supply chains, worked in the fashion industry, and flirted with advertising. The common thread through all these jumps? Finding and telling stories.

At the core, I’m a big-picture thinker who likes to sift through oceans of detail to find insights about human/consumer behavior, understand the client no matter the industry, and solve brain-ticklers.

Here’s my resume!

WHAT I’M READING:

WHEN I’M NOT WORKING, I:

Recreate paintings from the masters onto handbag
Lead TNR efforts of local feral cats & foster kittens at the local shelter
Art-direct short films and judge high school theater competitions

ASK ME ABOUT:

CSR and conscious consumerism
My favorite Tiktoks
Griffin Farley’s Beautiful Minds, VCU Camp ADventure, r/Advertising
VCs and the importance of brand vision to startup success ( I volunteered as a pro bono consultant for Sub-Saharan startups)
The potential of the black market in North Korea

Work I Want to Keep Doing

ALXR

Learning how a culture of fear & guilt towards reading can inform product design

Nascar x iRacing

How non-digital native brands underwent a business transformation to meet changing consumer expectations and future proof themselves

Building Value Propositions

Creating the go-to-market strategy and value proposition for an e-commerce accessories startup with clashes between its founders.

A Look at My Former Life

Here’s a look at my former life as a fashion designer/art director/and stylist. Superpowers include whipping up a 6 piece collection in one week, sprinting after a subway pervert during a moving photoshoot, quick changing in sedans, and dousing models in glitter and baby oil.

I think the highlight of my life was when the VP of Design at Proenza Schouler asked where we sourced these pants…I designed and made them.

I have long been inspired by Helmut Newton and YSL’s Le Smoking and its revolutionary representation of masculinity and femininity. Photographed by Bert Alexander and Thomas Kong

After reading countless public debates on cultural appropriation (“My culture is not your prom dress”), I realized that something was glaringly missing from the conversation, how to own one’s culture. What would it look like if cultural artifacts were worn the right way? Photographed by Andrea Gadioma

7 RINGS KBBQ PARODY

What started off as a drunken idea birthed on a Saturday night turned into a full-blown, high quality production celebrating Asian American youth culture. Since then, it’s racked hundreds of thousands of views. Read more about it here!