The Get in Touch Foundation
The Get-In-Touch Foundation was to educate girls and women about the importance of self-breast examinations and how to perform these examinations. To reach a broader audience, the foundation created the Daisy Wheel App to make this information even more broadly available.
Griffin Farley’s Beautiful Minds
The Ask: 500K unique downloads & cultivate a new generation of young adults into the brand
The Challenge: People lack the confidence to take future steps in addressing their breast health out of fear.
The Process: Interview with breast cancer survivor, secondary research on the effects of patients being empowered by their health
The Insight: When people are scared, they keep things close to their chest.
The Strategy: Kickstart a different type of body confidence. #CloserToYourChest Campaign
Our target demographic have been brought up in age of body positivity. However, one aspect of body positivity that hasn’t been covered is health confidence.
The Demographic: We realized that we needed to target people in their formative years (ages 17 to 30) to build habits of taking care of their own bodies. Studies show that 17 is a formative age to build habits and that it is harder to build habits after 30.
Our target demographic is 17-30 year olds with breast tissue who own smartphones. This population is about 30 million people in America. We need 1.7% of the population to download the app to reach our goal.
The Solution: Every month needs to be breast awareness month.
Fellow Strategists: Allie Ballard, Nita Bhojwani, Evan Taber
