Harry Kotlar: Building the Right Brand Presence
Harry Kotlar is a luxury jewelry brand with the same level of craftsmanship as well-known brands Cartier, Graff, and Tiffany & Co. but not the same level of brand recognition. The original ask was to improve brand awareness but I realized that their problem was two-fold: they weren’t positioning themselves correctly on social media.
Role: Social Media Strategy, Social Copywriting & Art Direction
A Lost Art
The Ask: How can we establish Harry Kotlar as a luxury brand and compete with other brands’ decades and centuries of established history?
The Strategy: Leveraging a completely unique narrative.
At Harry Kotlar's, you can buy lost art. We filmed the story of the company's signature scallop diamond pave and how the technique has died out from its city of origin, Valenza, Italy. The film premiered at an exclusive, invitation-only diamond party at Shreve's in San Francisco.
The Results: By the end of both campaigns, number of followers in the key demographic of women and men by 40%.
